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The most influential brand ranking of 2026. Discover the top 100 brands winning the hearts, minds & wallets of Gen Z.
A comprehensive study of in-depth quantitative and qualitative research, blending powerful numbers with real voices and gathering insights from over 2,000 young people.
What’s in store:
Explore the top 100 youth brands of 2026
Your ultimate competitive benchmark.
Deep dive into 8 key sectors
See where your brand shines and where it can grow.
Unlock the ‘love vs. spend’ secrets
The truth behind what Gen Zalpha says they want, versus what they actually buy.
Hear it straight from the source
Real-time, unfiltered Gen Zalpha thoughts on your brand.
Register now to be among the first to see where your brand stands in the 2026 research report.
Exclusive launch events:
US
YMS NYC 2025
Discover this year’s report at YMS NYC, connecting youth marketers with Gen Zalpha on 22 October 2025.
UK
Invite-only event
An exclusive, invite-only event. Hear from top brands in this year’s report, followed by a drinks reception.
PION100 Register Your Interest
Be the first to find out the results of PION100, receive sector updates, and an invite to our launch event.