Why sports are trailblazing in their approach to creator partnerships
Our panel of experts at the intersection of influencer marketing and sports, including marketers from the New York Knicks and Doordash, discuss the power of sports partnerships, how athletes are moving from performers to creators and how your brand can tap in.
Jack Adler (he/him) is the Founder & CEO of Out2Win Sports, a software enabling brands & agencies to build more effective influencer marketing partnerships with athletes. Our platform leverages AI and data analytics to help brands make more informed decisions regarding which athletes best fit their campaign goals. Jack was recognized by Front Office Sports as a top sports business leader under age 25 and was awarded Student Entrepreneur of the Year at Syracuse University in 2023.
Emery Barnes (he/him) is a Sports & Entertainment Marketer currently based in NYC. He's a first-generation Liberian-American and Chicago native, with an untiring passion to seed culture into brands—through sports, music, entertainment, fashion, and art.
During his 7+ years of experience in Marketing & Advertising, he’s led global marketing campaigns & programs for Fortune 500 Brands including DoorDash, Anheuser-Busch, Samsung, Coca-Cola, and P&G. Through his “turn water into wine” approach, he’s brought ideas to fruition through Broadcast TVC, Social, Digital, Experiential & Earned Media — leaving an everlasting mark on some of the world’s largest brands and during the biggest cultural moments.