Why sports are trailblazing in their approach to creator partnerships
Join our experts who are at the intersection of influencer marketing and sports. They will discuss the power of sports partnerships, how athletes are moving from performers to creators and how your brand can tap in.
Deep diving into what you can learn from the creator-athlete marketing space, we’ll cover:
- How to make informed decisions about your creator strategy
- Navigating the athlete-creator ecosystem and finding hidden gem athlete influencers that can amplify your brand
- Working smarter not harder to build long term relationships and success with sports partnerships
Jack Adler (he/him) is the Founder & CEO of Out2Win, a software enabling brands & agencies to build more effective influencer marketing partnerships with athletes. Our platform leverages AI and data analytics to help brands make more informed decisions regarding which athletes best fit their campaign goals. Jack was recognized by Front Office Sports as a top sports business leader under age 25 and was awarded Student Entrepreneur of the Year at Syracuse University in 2023.
Emery Barnes is a Sports & Entertainment Marketer currently based in NYC. He currently works at Fanatics Betting & Gaming as a Director, Social Creative.
He’s a first-generation Liberian-American and Chicago native with an untiring passion to infuse culture into brands—through sports, entertainment, music, fashion, and art. At 30, Emery has led global marketing campaigns & programs for Fortune 500 Brands including DoorDash, Anheuser-Busch, Samsung, Coca-Cola, and P&G.
He’s been in brand marketing roles both agency side & client side starting his career at iconic creative agencies such as Leo Burnett, Wieden+Kennedy, and MullenLowe.
In his most recent role at DoorDash, Emery has led a variety of campaigns & programs across DoorDash’s sports portfolio—including the NBA, WNBA, MLS, New York Knicks, Golden State Warriors, Miami Heat, LAFC & ACFC.
Beyond sports, Emery has successfully led programs with Celebrity Talent such as Druski, Kai Cenat, Kevin Hart, La La, Kurtis Blow, Lola Brooke, Hit-Boy, T-Pain, DJ Khaled, Fat Joe, SAINt JHN, Desi Banks, Funny Marco, Jazzy, Tylil, and many more. Prior to DoorDash, Emery’s work has shown up in the world’s largest pop-culture moments such as the Super Bowl, NBA Finals, Olympics, and Oscars.
Keyon Branch is a brand strategist and cultural innovator with experience leading high-impact campaigns, strategic partnerships, and transformative brand activations across global markets. A graduate of Morehouse College, he has delivered results at leading organizations including the NFL, NBA, and Electronic Arts, consistently elevating brand visibility and driving meaningful audience engagement.
With expertise in storytelling, influencer collaborations, and large-scale event production, Keyon creates culturally resonant experiences that blend creativity with purpose. Recognized for his vision and leadership, he is committed to shaping initiatives that align business goals with authentic connections, unlocking growth while inspiring lasting community impact.