Why sports are trailblazing in their approach to creator partnerships
Join our experts from powerhouse brands PepsiCo and Doordash who are at the intersection of influencer marketing and sports. They will discuss the power of sports partnerships, how athletes are moving from performers to creators and how your brand can tap in.
Jack Adler (he/him) is the Founder & CEO of Out2Win Sports, a software enabling brands & agencies to build more effective influencer marketing partnerships with athletes. Our platform leverages AI and data analytics to help brands make more informed decisions regarding which athletes best fit their campaign goals. Jack was recognized by Front Office Sports as a top sports business leader under age 25 and was awarded Student Entrepreneur of the Year at Syracuse University in 2023.
Emery Barnes (he/him) is a Sports & Entertainment Marketer currently based in NYC. He's a first-generation Liberian-American and Chicago native, with an untiring passion to seed culture into brands—through sports, music, entertainment, fashion, and art.
During his 7+ years of experience in Marketing & Advertising, he’s led global marketing campaigns & programs for Fortune 500 Brands including DoorDash, Anheuser-Busch, Samsung, Coca-Cola, and P&G. Through his “turn water into wine” approach, he’s brought ideas to fruition through Broadcast TVC, Social, Digital, Experiential & Earned Media — leaving an everlasting mark on some of the world’s largest brands and during the biggest cultural moments.
Nadiri is a Senior Influencer Campaign Manager at PepsiCo's Content Studio, where she leads influencer efforts across the North American Beverage portfolio. She studied Fashion Merchandising at LIM College before launching her career in influencer marketing in 2018 at a startup agency. There, she collaborated with major brands such as Sephora, Ferragamo, and Neiman Marcus. After a stint at PepsiCo’s Content Studio as an Assistant Content Strategist for LIFEWTR and bubly, she transitioned to the agency side in 2021, continuing to work closely with PepsiCo on influencer campaigns. Today, Nadiri brings her expertise and passion for influencer marketing back to PepsiCo, driving impactful campaigns for some of the most iconic brands.