The Transition to Zalpha and What that Means for Retail Brands
Our panel hosted by Pion discuss how brands are addressing the changing online shopping habits of Gen Zalpha. This is your not to miss session on all things loyalty, optimisation and the challenges and opportunities for retail and ecomm marketers.
Why we're excited:
- Jessica has shaped impactful merchandising strategies at top retailers like Macy’s, Bed Bath & Beyond, and now, IPSY - one of the most followed beauty brands on TikTok. She will share insights into all things subscription services, growth and customer loyalty.
- Ray brings his wealth of SEO and marketing knowledge to share the secret ingredients that connect brands with their audiences - and reveals the key to organic growth for ecomm and retail brands.
- Heading up team culture and championing frontline experience and culture at Chick-fil-A, Liz will share her passion for what hospitality means to consumers today and how technology can help fuel a brand that puts people first.
Meghan has a diverse background that spans marketing, sales and client management. She has been with Pion for over 6 years, and currently heads up the US Account Management team. She has helped a varied portfolio of brands to develop marketing strategies to resonate with new and returning student shoppers, working in tandem with partners to get the very best out of our student verification technology.
When offline, Meghan can be found playing board games, hiking, biking, and laughing with friends and family.
Liz Griffith is a grown-up kid who finds joy in collaboration and creativity. Early, formative experiences studying and serving abroad in South America and Europe fueled a lifelong passion for global work. A dual degree in Spanish and Italian with a penchant for business propelled Liz to land early career roles in International Trade and Global Sales while launching and managing a boutique language tutoring business on the side. She then spent over 11 years at The Coca-Cola Company, leading global marketing initiatives for the FIFA World Cup, Olympic Games, and Rugby World Cup.
In 2018, Liz joined Chick-fil-A, where she has held leadership roles spanning Experiential Marketing, Social Media, Digital & Delivery, and Marketing Operations. In 2025, she stepped into Field Marketing to focus on the Team Member Experience, championing frontline experience and culture.
Liz met her husband Carter playing soccer, and they now lead a vibrant team of their own complete with four kids (Griff, Georgina, Eleanor, Margot), a geriatric cat (Dr. Russell), and two bunnies (Gigi and Lulu). Her rare downtime includes crossword puzzles, amateur ornithology, haphazard gardening, and curating themed playlists to keep colleagues interested in the annual planning process.
Jessica Calbert is a forward-thinking merchandising leader with over a decade of experience at the intersection of e-commerce, product strategy, and digital innovation. Throughout her career, she has shaped impactful merchandising strategies at top retailers like Macy’s, Bed Bath & Beyond, and now, IPSY, using her expertise to craft memorable shopping experiences that resonate with today’s consumers.
Jessica combines data-driven insights with creative vision to develop solutions that drive both business growth and customer loyalty. She is passionate about leveraging her diverse background to create strategies that not only meet business objectives but also deliver lasting value to customers.
Ray is the Global Head of Marketing at Rise at Seven. He is an organic growth specialist. With extensive experience across in-house and agency environments, Ray specialises in both Social and SEO strategies to deliver impactful results. His background spans marketing, organic social media, and organic search, making him a go-to thought leader for crafting strategies that connect brands with their audiences from the FYP to the search results