Social strategy unwrapped: Balancing brand and impact
Hear from our panel of brands at the forefront of helping build and sustain brand relevance. We’ll be be joined by the masterminds behind social strategy at Lyft, The Washington Post’s in-house brand studio, WP Creative Group and Sesame Workshop, who will delve into what it’s really like to be a unique voice on social media and how they navigate tone of voice, audience engagement, superfans, real-time interactions, and social listening to create content that supports both their brand and mission.
Why we’re excited:
- Dennis Quinn at The Washington Post’s WP Creative Group will delve into how journalism is evolving to engage youth audiences, where social media and influencer strategy fits in and working with advertisers to reach new audiences.
- Jen Winston manages Lyft's first brand touchpoint across social platforms and is passionate about making branded stuff that people actually want to share.
- At Sesame Workshop, Nathaniel Nagy brings the fun and cultural relevance of this beloved brand and shares research-based resources to help the next generation.
Jacob Wallach is a social media strategist, creator, and founder of Social4TheWin, where he helps brands build comprehensive social strategies by leveraging data-driven insights and research to develop creative strategies, build effective distribution plans, and drive community development both on and off social platforms. A former TikTok insider, Jacob combines platform expertise with a creator's mindset.
As "Excel Daddy," with over 500k followers, he has redefined educational content with a fun and engaging approach. Jacob’s work empowers brands to navigate the evolving social landscape with strategies that resonate and deliver lasting impact.
Dennis Quinn is the Head of Creative Strategy at WP Creative Group, The Washington Post's award-winning, in-house brand studio and creative agency. In his role, Dennis develops first-to-market digital, social and experiential opportunities for advertiser engagement with The Washington Post’s consumer, B2B, and B2G audiences. He is a seasoned media business veteran with brand, marketing and creative strategy roles supporting global media brands including CNN and Adult Swim.
Jen Winston is an author, Creative Director, Social Strategist, and bisexual based in Los Angeles. Having led marketing teams at Meta, BuzzFeed, Edelman, and more, her experience centers on creating things that people want to share. Her work has been featured in The Wall Street Journal, The Washington Post, on CNN, and more. You can follow her on social @jenerous (generous with a J).
Nate is a content strategist who helps brands build deeper connections with audiences by harnessing data-backed insights. In his current role at Sesame Workshop, he provides strategic support and integrated campaign planning for all consumer-facing channels, including social, web, and email.