Social Strategy Unwrapped: Balancing Brand and Impact
Meet the masterminds behind social strategy at Oatly, Sesame Workshop and The Washington Post will delve into what it’s really like to be a unique voice on social media and how they navigate tone of voice, audience engagement, superfans, real-time interactions, and social listening to write content that elevates both their brand and mission.
Christina Vittas (she/her) is a social media manager for Sesame Workshop, the global impact nonprofit behind Sesame Street. Managing the social media presence of @Elmo, Christina brings viral moments of joy, laugher, and refreshed nostalgia to social platforms. Christina is an alumna of Quinnipiac University and is based in Hoboken, New Jersey.
Dennis Quinn is the Creative Director for Special Projects and Influencer Marketing at WP Creative Group, The Washington Post's award-winning, in-house brand studio and creative agency. In his role, Dennis develops first-to-market digital, social and experiential opportunities for advertiser engagement with The Washington Post’s consumer, B2B, and B2G audiences. He is a seasoned media business veteran with brand, marketing and creative strategy roles supporting global media brands including CNN and Adult Swim.