Social Strategy Unwrapped: Balancing Brand and Impact
Hear from our panel of brands at the forefront of helping build and sustain brand relevance, while driving engagement for social good. We’re thrilled to be joined by the masterminds behind social strategy at Sesame Workshop and The Washington Post’s in-house brand studio, WP Creative Group, who will delve into what it’s really like to be a unique voice on social media and how they navigate tone of voice, audience engagement, superfans, real-time interactions, and social listening to create content that supports both their brand and mission.
Why we’re excited:
- Dennis Quinn at The Washington Post’s WP Creative Group will delve into how journalism is evolving to engage youth audiences, where social media and influencer strategy fits in and working with advertisers to reach new audiences.
- At Sesame Workshop, Christina Vittas brings the fun and cultural relevance of this beloved brand and shares research-based resources to help the next generation – all while channeling everyone’s favorite 3.5-year-old red, furry monster, Elmo.
Christina Vittas (she/her) is a social media manager for Sesame Workshop, the global impact nonprofit behind Sesame Street. Managing the social media presence of @Elmo, Christina brings viral moments of joy, laugher, and refreshed nostalgia to social platforms. Christina is an alumna of Quinnipiac University and is based in Hoboken, New Jersey.
Dennis Quinn is the Creative Director for Special Projects and Influencer Marketing at WP Creative Group, The Washington Post's award-winning, in-house brand studio and creative agency. In his role, Dennis develops first-to-market digital, social and experiential opportunities for advertiser engagement with The Washington Post’s consumer, B2B, and B2G audiences. He is a seasoned media business veteran with brand, marketing and creative strategy roles supporting global media brands including CNN and Adult Swim.