Predicting the Global Culture Curve
In today’s fast-paced world, it’s easy for culture to feel manufactured. The ability to predict and harness cultural trends is no longer a competitive advantage, it’s a necessity for brands looking to remain relevant.
In this panel, we’ll bring together top-tier cultural marketers who have found out the secret sauce to using proactive approaches in identifying and acting on emerging trends before they even become a reality. We’ll discuss the tools and resources that can maximize marketing strategies, how to find the right creators for bespoke campaigns, and what data insights can help predict the beginning of the “cultural bell curve”, rather than trying to chase the moment.
LaTecia Johnson (she/her) is an entertainment executive & entrepreneur who has spent more than 15 years at the intersection of culture, community, and technology. Currently, she’s the Founder & CEO of INGENIUS – a next-generation operating system maximizing marketing programs for brands and enterprise teams, connecting them with cutting-edge creators that push culture forward. She’s also Founder and Chief Strategy Officer of Visionary Rising (VSNRY) – a design & creative-driven studio scaling million-dollar brands and talent through content and strategy. Previously, she’s worked with clients such as ABC, Amazon, Bacardi, Beats by Dre, ESPN, Disney, Facebook, Walmart, YouTube, and Vevo, among others.
Eva Wohiren began her career as a multimedia producer, creating content for major brands like ESPN, CNN, and Yahoo, covering events across politics, entertainment, and sports. She has interviewed notable talent, including Karamo Brown, Shaquille O’Neal and Miss Universe 2019, while managing the full scope of production. In 2020, Eva transitioned to tech, joining Meta, where she contributed to innovative projects like Facebook’s first-ever content recommendation system and their newest app Threads. Currently, she leads analytics and strategy for the New York Knicks, helping to shape narratives for over 13 million followers. Eva’s expertise lies in combining storytelling with data to elevate brands, while also connecting with audiences.