Predicting the Global Culture Curve
The ability to predict and harness cultural trends is no longer a competitive advantage, it’s a necessity for brands looking to remain relevant. We’ll bring together top-tier cultural marketers who have found out the secret sauce to using proactive approaches in identifying and acting on emerging trends before they even become a reality.
Eva Wohiren began her career as a multimedia producer, creating content for major brands like ESPN, CNN, and Yahoo, covering events across politics, entertainment, and sports. She has interviewed notable talent, including Karamo Brown, Shaquille O’Neal and Miss Universe 2019, while managing the full scope of production. In 2020, Eva transitioned to tech, joining Meta, where she contributed to innovative projects like Facebook’s first-ever content recommendation system and their newest app Threads. Currently, she leads analytics and strategy for the New York Knicks, helping to shape narratives for over 13 million followers. Eva’s expertise lies in combining storytelling with data to elevate brands, while also connecting with audiences.