Playboy 2.0 - Modernizing an Iconic Brand for New Audiences
Shayna Macklin, Director, Brand Strategy, Social Commerce + Social Media at Playboy joins us to share the story behind the revolution happening at one of the world’s most iconic heritage brands. Hear how the team is embracing a change in marketing strategy to showcase the impact of creator programs, original content series and the strategic partnerships that are turning this brand around.
Shayna has over a decade of experience in marketing across Social Strategy, Influencer Programming, Performance Marketing and Product Branding. She’s worked both in-house and on the agency side in entertainment, beauty and CPG space with brands ranging from UTA, Conair, Landry’s, Whisps, HP, Samsung, IKEA US, Rainbow Shops and more.
Shayna has been featured in Vogue Business, DigiDay and spoken on panels from Creator Economy Live to E-Tail! Recently, Shayna joined legacy company Playboy leading their social strategy rebrand and spearheading their first ever affiliate and social commerce program.