From media to merch: Overtime’s brand expansion into retail
Overtime’s apparel business has exploded. We’re excited to be joined by Dan Porter, Overtime’s CEO for a fireside chat hosted by Colin Daniels, on the strategy behind expanding a media brand into one of the most successful sports ecommerce businesses. From content and community to TikTok Shop, merch drops and brand partnerships, discover the technology and creativity leveraged to create a successful DTC strategy.
Dan Porter is the CEO of Overtime, a creator of disruptive sports IP and the leading sports brand and community for the next generation of fans. Porter has previously built companies in mobile gaming, education, media and marketplaces and has generated multiple exits for his investors over the course of his career.
Colin Daniels is a marketing strategist, storyteller, and podcast host driven by his enthusiasm for the creator economy, pop culture, and brand marketing. His experience in journalism, public relations, and marketing has seen him report on significant events such as The Academy Awards and London Fashion Week, merging insightful industry knowledge with cultural critique. Now based in NYC, Colin focuses on empowering brands and creators to develop engaging narratives that connect with audiences in a constantly changing environment.