From media to merch: Overtime’s brand expansion into retail
Overtime’s apparel business has exploded. We’re excited to be joined by Tyler Rutstein, Overtime’s Head of Brand & Commerce for a fireside chat on the strategy behind expanding a media brand into one of the most successful sports ecommerce businesses.
Tyler Rutstein (he/him) is a creative and media-centric global marketing & merchandising executive who consistently drives brand strength and revenue growth through innovative marketing initiatives. Rutstein is currently the Chief Brand Officer at OTE and Head of Commerce at Overtime. At Overtime, Rutstein leads brand identity, including teams and leagues, consumer marketing, creative, consumer products & apparel, and commerce. Prior to joining Overtime, Tyler served at adidas for eight years where he created a number of memorable immersive brand experiences, designer/artist/athlete collaborations and successful product franchises.