Building a brand with purpose for Alphas (and their parents)
Prepare for another generational shift - there's a new kid on the block in Alpha. It’s loud, opinionated, and you probably don't understand it. Hear from our panel of marketing experts at brands that kids love on how they are approaching advertising to the next wave of young consumers and their parents.
As the Senior Associate Brand Manager for OREO at Mondelez International, Caroline Suppiger (she/her) combines creativity with collaboration to drive innovative marketing strategies. A graduate of Washington University in St. Louis, she began her journey at Mondelez right out of college and has since dedicated three years to the dynamic OREO marketing team.
Caroline has played a pivotal role in the successful launches of limited-edition partnerships, including OREO Sour Patch Kids and OREO Star Wars. She also spearheads the brand's organic strategy, continually weaving OREO’s 112-year legacy into the fabric of cultural moments.