Breaking through the noise: winning hearts, minds and wallets at a “multi-stage Gen Z paradise”
Live music is where young people celebrate and express themselves, inspiring more and more brands to invest in the category. Join us for a panel hosted by Elsewhere to learn how three different brands are winning hearts, minds and wallets by elevating the independent music experience for young creatives in the greatest city on Earth.
Ben is the sponsorship director at Elsewhere, a multi-stage music venue supporting up-and-coming artists across genres like electronic, hip-hop, latin & indie. His department helps consumer brands engage hundreds of thousands of guests across 600 ticketed events annually with activations that elevate the fan experience. Prior to Elsewhere, Ben spent most of a decade at ad agencies before leading business development for health-app Breathwrk, where he won the inaugural NBA Launchpad competition. Ben earned a bachelor’s degree from Cornell University, delivering the keynote speech to outgoing graduates from the Department of Communication in 2019, and currently lives in Brooklyn.
Market Manager for Ilegal Mezcal, a Bacardi owned brand, Chris has 8 years of experience with sales, events, brand work, and execution.