Live, Laugh, Lower Emissions: Advocacy in the Creator Age
Climate change isn’t funny, but comedy creators sure are! Want to learn how microvideo creators are a key part of the growing digital movement helping to fight the climate crisis?
Join Breena Cocco, Director of Creator Marketing, and Allie Cohen, Senior Creator Marketing Manager, from Action for the Climate Emergency (ACE) to discuss the novel strategy of using Gen Z comedy content creators to educate audiences on TikTok, Instagram, and YouTube Shorts. We’ll touch on how we use for-profit organic and paid marketing tactics to break down complex climate, clean energy and civic engagement issues and policies through our campaigns.
Allie Cohen is an experienced digital marketing expert in both the for-profit and non-profit spaces. She has supported the growth and expansion of ACE’s internal creator marketing program over the past two years, helping to amplify youth creator voices on TikTok, Instagram, and YouTube and empower young people to take action on climate and civic engagement issues. Prior to ACE, Allie spent five years in entertainment marketing in the music industry at Universal Music Group, working across social media, e-commerce, and brand partnerships teams to connect music artists with their fans.
Breena Cocco is the Director of Creator Marketing at Action for the Climate Emergency (ACE). She was brought in to scale the pilot version of the ACE Creator Collective in 2021 and has executed an innovative and humor-first approach to producing microvideos for climate and civic engagement campaigns on TikTok, Instagram, and YouTube. Prior to ACE, Cocco managed the marketing efforts of a hospitality company with a collection of hotels, restaurants, bars, and group retreats. She graduated summa cum laude from the University of Florida with a Bachelor of Science in Advertising and Bachelor of Arts in Dance.