Live, Laugh, Love Civic Engagement: Advocacy in the Creator Age
Civic engagement isn't normally thought of as funny, but ACE’s content creators sure are! Want to learn how microvideo creators are a key part of the growing digital movement helping to increase nonpartisan youth voter participation and build awareness around the clean energy transition?
Join Breena Cocco, Senior Director of Creator Marketing, and Allie Cohen, Associate Director of Creator Marketing, from Action for the Climate Emergency (ACE) to discuss the novel strategy of using Gen Z comedy content creators to educate audiences on TikTok, Instagram, and YouTube. They’ll touch on how they have used for-profit organic and paid marketing tactics at their nonprofit in order to break down complex topics and policies around clean energy and run high-reach Get Out The Vote (GOTV) and voter registration campaigns.
Allie Cohen is an experienced digital marketing expert in both the for-profit and non-profit spaces. She has supported the growth and expansion of ACE’s internal creator marketing program over the past two years, helping to amplify creator voices on TikTok, Instagram, and YouTube and empower young people to take action on clean energy and civic engagement issues. Prior to ACE, Allie spent five years in entertainment marketing in the music industry at Universal Music Group, working across social media, e-commerce, and brand partnerships teams to connect music artists with their fans.
Breena Cocco is the Senior Director of Creator Marketing at Action for the Climate Emergency (ACE). She was brought in to scale the pilot version of the ACE Creator Collective in 2021 and has executed an innovative and humor-first approach to producing microvideos for clean energy and civic engagement campaigns on TikTok, Instagram, and YouTube. Prior to ACE, Cocco managed the marketing efforts of a hospitality company with a collection of hotels, restaurants, bars, and group retreats. She graduated summa cum laude from the University of Florida with a Bachelor of Science in Advertising and Bachelor of Arts in Dance.