Full Agenda
Trends & Culture Chat

Live, Laugh, Lower Emissions: Advocacy in the Creator Age

Climate change isn’t funny, but comedy creators sure are! Want to learn how microvideo creators are a key part of the growing digital movement helping to fight the climate crisis?

Join Breena Cocco, Director of Creator Marketing, and Allie Cohen, Senior Creator Marketing Manager, from Action for the Climate Emergency (ACE) to discuss the novel strategy of using Gen Z comedy content creators to educate audiences on TikTok, Instagram, and YouTube Shorts. We’ll touch on how we use for-profit organic and paid marketing tactics to break down complex climate, clean energy and civic engagement issues and policies through our campaigns.

11:30 am
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12:00 pm
Trends & Culture Stage (T2)
SPEAKERS