Houston Astros

Background

The Houston Astros are an American professional baseball team based in Houston. They partnered with Pion on its student verification technology, Student Beans, as they wanted to increase their brand affinity and appeal to the student demographic.

Solution

They knew offering an incentive would increase conversions with Gen Z, so they set up their student discount program, offering up to 70% off tickets.

Once onboarded, they collaborated with the dedicated customer success team to ensure great performance. It was suggested that during key periods, they build awareness of their student discount with their audience by promoting it via their Instagram platform.

Results

229% MoM uplift in revenue

220% MoM uplift in tickets sold

3,000 codes a month