Hairburst

Background

Hairburst, the leading healthy hair brand in the UK, partnered with Pion’s student verification technology, Student Beans, to help accelerate growth by building awareness with the student demographic.

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Solution

Hairburst had seen such good results from their Student Beans launch in the UK, they have now expanded into France and Italy.

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Results

They have seen a strong growth uplift in engagement, with the number of codes issued increasing by 236% comparing January and October results. They also have seen 1,900 orders via Student Beans in the last 12 months. They are on track to upgrade to a full-service client with Pion, which means they will have benefits such as a dedicated account manager, access to our full-funnel media suite, and more.

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