“But it’s summer. It’s far too early. I’ve barely worn my new sunglasses. I haven’t even recovered from the 4th of July.”
We know. We hear you. But if supermarkets and grocery stores can start cracking out figgy puddings in August, it’s fair game for everyone.
Living in the moment is a wonderful thing – but in the world of marketing, you can either prepare ahead of time, or get lost somewhere along the way. Thankfully, we’re feeling generous (and the season of giving hasn’t even begun yet!).
This exclusive Pion webinar brings together industry experts from Pion, impact.com and more for a deep-dive into everything your brand needs to know to win big with Gen Z this holiday season.
We’ll cover:
- Holiday campaigns: the good, the bad, the ugly – and what your brand can learn.
- The shift from influencer to creator, and what this means for seasonal marketing.
- Personalisation and customisation during a time where everyone wants to feel that extra special.
- Memes to movements: how can brands tap into trends, memes, and cultural relevance to create impactful holiday campaigns?
- More importantly, how can you do this without giving Gen Z the ick?
- Trend forecasting and exclusive data into Gen Z preferences.
- Digital, physical, phy-gital? Where your brand needs to be this holiday season to create a campaign that goes beyond clicks.
Registration is officially open – save your spot today.
P.S. We’re not trying to spoil the summer fun – call it an August advantage…
Speakers
Phoebe is an award-winning Brand Director specialising in demand generation across brand, social, influencer marketing, ATL and design. Over ten years experience working with the world’s biggest brands including Umbro, ASOS, Capital One, LOOKFANTASTIC, Lounge Underwear, PRETTYLITTLETHING and more. Now Marketing Director of UK womenswear brand In The Style.
Tasha is a seasoned marketing professional. In her role at impact.com she excels in building and managing successful partnerships for major brands like Revolut and Ticketmaster. She holds a strong passion for influencer marketing and fitness content creation via her social channels @tashabraziliano.
Alexandra (she/her) works on blog content, social media content and with the wider insights team for long-form guides and reports. She is a digital native with a background in content marketing and a passion for all things Gen Z. Alex has a special interest in sex, relationships and the intersection of technology, largely shaped through her studies in feminist philosophy at Edinburgh University. Her simple pleasures include radio 4 in the morning, old X-Factor auditions and drinking her body weight in Diet Coke.