Gen Z are shooting on film, vinyl records have reached their highest levels of sales since 1990, films from the 2000s are having a renaissance moment on TikTok, and flip phones are back en vogue.

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Younger generations have an obsession with nostalgia. They can’t seem to get enough of it. It’s translating into their identities, their hobbies and their purchasing habits. 

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Why exactly is this? Why, as a generation, have they fallen into the grip of stagnation? 

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In this report, we explore the new iterations of nostalgia. We look at how it’s manifesting in culture and what has driven this prevalence.

We’ll share actionable takeaways into how brands can tap into what has quickly become a booming business and insights from industry experts.

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What are you waiting for? Grab your copy now.

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