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Freshers '26
Right now, over 500K new students are building lifelong brand habits. Capture students on day one and keep them for years. Are you front of mind?
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Resources
Resources to level-up your marketing
Reports
Customer acquisition and CRO
Entertainment growth starts with students
19M+ US students are choosing their streaming subscriptions now. Get the data on how they discover, subscribe and stay loyal.
Carla Pelosoff8 October 2026
Reports
Customer acquisition and CRO
From day to season: The new Black Friday & Cyber reality (UK Edition)
Students now spend a mean £174 across the Black Friday and Cyber season. Get our 2026 BFCM UK report on how to win student spend and turn it into loyalty.
Carla Pelosoff16 July 2026
Reports
Customer acquisition and CRO
Black Friday 2026 report: How US students spend
US students plan to spend an average $333 across the BFCM season. Get Pion’s 2026 US report on how brands win student spend and turn it into loyalty.
Carla Pelosoff16 July 2026
Our campaign hubs
Everything you need to know about marketing to the next generation of consumers: from Gen Z to Gen Alpha.
Resources
Back to School '26
Right now, 3 million new students are building lifelong brand habits. Capture students on day one and keep them for years. Are you front of mind?
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Student Marketing
PION100 is the ultimate youth marketing benchmark: Launched live at our exclusive events.
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All resources
Everything you need to know about marketing to the next generation of consumers: from Gen Z to Gen Alpha.
Webinar
US food & drink brands are failing to solve an anonymous customer problem
Join the LIVE masterclass with F&D experts to uncover who your anonymous customers are.
29 October 2026
Blog post
Greggs x Student Beans: How a bus tour won Freshers’ loyalty
How Greggs and Student Beans turned Freshers Week chaos into real student loyalty with a branded bus tour and what brands can learn from it.
Carla Pelosoff · 19 October 2026
Webinar
The HFSS reality check: Why your growth strategy isn’t measuring up one year on
Join the LIVE session to uncover using HFSS restrictions to your advantage.
15 October 2026
Blog post
Gen Z loves food brands, but are they willing to pay for it?
Food and drinks are the sector Gen Z engages with most, but this generation is watching their pockets and needs a compelling reason to spend their money.
Emily Jean-Mary · 15 October 2026
Blog post
Gen Z’s practical approach to personal finance: How businesses are marketing convenience into value
Personal finance might not be as flashy or buzz driven as fashion or entertainment, but it is vital to everyday life; making it a crucial market for Gen Z.
Amelia Lisco · 14 October 2026
Blog post
What fashion Gen Z marketing looks like in 2027
Gen Z shopping habits in fashion are rapidly changing as time passes. Learn how Gen Z discovers and buys from fashion brands.
Emily Jean-Mary · 12 October 2026
Reports
Entertainment growth starts with students
19M+ US students are choosing their streaming subscriptions now. Get the data on how they discover, subscribe and stay loyal.
Carla Pelosoff · 8 October 2026
Reports
Fast food growth starts with students
Fast food is the #1 category US students love to spend on. Get the data on student orders, discovery and offers that build loyalty.
Carla Pelosoff · 7 October 2026