YMS is the essential playbook for brands looking to grow youth relevance and connect authentically with the next generation.
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Agenda
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Read our PION100 UK Report
Getting here
Sponsors
All you need to know about our sponsors.
Agenda
Live agenda news as it drops.
Read our PION100 UK Report
Getting here
Sponsors
All you need to know about our sponsors.
Agenda
Live agenda news as it drops.
Read our PION100 UK Report
Getting here
Hear from award-winning speakers
Strategic senior leader with over 15 years’ experience shaping large scale social impact, youth engagement, digital equity, and inclusion strategies across the UK, Europe, and the US. Brings extensive board and non executive experience, deep governance expertise, and a strong track record of financial leadership, including oversight of multi million pound budgets and complex programme portfolios.
Recognised for influencing national conversations on skills, inclusion, and media literacy, and for building high value partnerships across, industry, education and the tech world. An award winning change maker, including Asian Women of the Year 2020 (Social & Humanitarian), Drum Awards Change Maker of the Year 2022, and We Make Change Top 100 Change Leader 2025.
Strategic senior leader with over 15 years’ experience shaping large scale social impact, youth engagement, digital equity, and inclusion strategies across the UK, Europe, and the US. Brings extensive board and non executive experience, deep governance expertise, and a strong track record of financial leadership, including oversight of multi million pound budgets and complex programme portfolios.
Recognised for influencing national conversations on skills, inclusion, and media literacy, and for building high value partnerships across, industry, education and the tech world. An award winning change maker, including Asian Women of the Year 2020 (Social & Humanitarian), Drum Awards Change Maker of the Year 2022, and We Make Change Top 100 Change Leader 2025.
Perla Bloom is a strategist at the intersection of tech, creativity, and culture and is passionate about tapping into passion points to humanise brands. Currently leading Expedia Group’s communications strategy across entertainment, sponsorships and partnerships.
Perla Bloom is a strategist at the intersection of tech, creativity, and culture and is passionate about tapping into passion points to humanise brands. Currently leading Expedia Group’s communications strategy across entertainment, sponsorships and partnerships.
After starting her career at an advertising agency working directly with adidas, Sophie was inspired by the brand’s purpose and decided to join the company nearly three years ago. She is now part of the Partnership Marketing team in Amsterdam, where she leads all commercial student partnerships across Europe, shaping how the brand connects with the next generations.
After starting her career at an advertising agency working directly with adidas, Sophie was inspired by the brand’s purpose and decided to join the company nearly three years ago. She is now part of the Partnership Marketing team in Amsterdam, where she leads all commercial student partnerships across Europe, shaping how the brand connects with the next generations.
Bio coming soon!
Bio coming soon!
Beyond the stage
Hear from industry titans, trend-setters, and the voices
shaping the future of student marketing
Marketing in the food & drink sector
With HFSS regulations tightening, food and drink brands face a fresh challenge: how to market to young people authentically without losing impact.
Storytelling in the HFSS Era - How to Create Impactful Student Marketing in the Food & Drink Sector
With HFSS regulations tightening, food and drink brands face a fresh challenge: how to market to young people authentically without losing impact?
At this interactive roundtable, we’ll discuss how to turn compliance into a creative advantage - showing how brands can harness the power of storytelling to craft meaningful stories that resonate, build cultural relevance and drive engagement - all while staying fully HFSS-compliant.
Designed for marketers who want to connect with next-gen audiences, this session combines peer discussion, insight-sharing and practical takeaways to act on immediately. Learn how to build trust, loyalty, and brand love - even in a regulated environment.
Join us for drinks?
The conversations don't stop when the main event wraps up - join the YMS community for networking drinks in the venue.
Pion’s Student Labs live at YMS
Real student voices, in the room, on demand.
We're giving YMS attendees exclusive access to live, in-person research sessions. This is your chance to put your most pressing questions directly to groups of outspoken, unfiltered students. You'll be able to book your slot 4 weeks ahead of the event.
Student Labs: Live!
Real student voices, in the room, on demand. We're giving YMS attendees exclusive access to live, in-person research sessions. This is your chance to put your most pressing questions directly to groups of outspoken, unfiltered students.
How it works
Sign up for a private 30-minute session and soundboard smarter products, campaigns, and brand strategies, straight from the people you're trying to reach. Sessions can be booked 4 weeks before the event.
Ideal for testing:
- New campaign concepts and creative directions
- Product ideas or early-stage brand positioning
- Youth audience perceptions of your brand today
Want to be part of the action?
Book Your Ticket Today